Hi, I’m Juliana.  

I’m originally from Brazil, and my background has shaped the way I approach design—with a love for bold ideas, vibrant storytelling, and a deep respect for culture and craft. 

Over the past 10+ years, I’ve worked in global apparel product creation, designing for sport performance and lifestyle brands where creativity meets strategy.

For me, great design is more than aesthetics—it’s about solving problems, connecting with people, and making sure products perform both technically and in the market. I enjoy digging into consumer insights, trends, and data, then translating them into designs that balance creativity with critical thinking and business impact.

I believe the best ideas come to life through collaboration. I thrive on bringing cross-functional teams together, aligning vision, and turning concepts into products that tell a story and deliver results. Sustainability and thoughtful design choices are central to my work, and I’m always looking for ways to create with both purpose and performance in mind.

When I’m not designing, you’ll find me exploring new creative outlets, staying active, or finding inspiration in sports, people and everyday culture—something Brazil has taught me to never lose sight of.